Blog
Notes from the build
Lessons from the apps, websites and platforms we design, build and run, written for the people deciding what to build next.
· 5 min read
Will an AI chatbot actually help your business? How to tell before you build
A chatbot can take repeat questions off your team, or it can frustrate your customers. Six practical checks to work out which it would be for your business before you commit to one.
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· 6 min read
No online ordering? Building a restaurant website around the phone call
Not every restaurant needs an online checkout. Using the LIMS African Restaurant site as the example, here is how to build a website that makes people hungry and then gets them on the phone to order.
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· 5 min read
Six product lines, one small screen: structuring the Nakroteck website
When you sell several products, each with its own plans, the website can easily overwhelm a first-time buyer. Here is how the Nakroteck site is structured to stay clear on a phone, and how to apply the same ideas to your own.
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· 6 min read
Keeping the expert check in an online order: lessons from PharmAssyst
Some orders cannot go straight to checkout: a pharmacist, an engineer or a manager has to look first. Here is how PharmAssyst puts a pharmacist's check inside a simple online flow, and what to plan for in your own.
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· 5 min read
Launch day is the real test: what WAYA's first four days taught us
WAYA went from launch to the number one free iPhone app in Ghana in four days. Here is what it takes to build an app that holds when tens of thousands of people arrive at once.
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· 4 min read
WordPress or a custom build? How we decide for each client
We build on WordPress for some clients and write custom software for others. Five questions decide which, with real examples from sites we have launched.
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· 4 min read
Building for the phones people actually have: lessons from running Shaxi
Since 2021 we have built and run Shaxi, Ghana's ride-hailing super app. Here is what it takes to make an app work on mid-range Android phones, patchy data and cash payments.
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· 4 min read
Before they call: what families and patients look for on a care provider's website
People looking for a therapist, a home care agency or a pharmacy are often worried and short on time. Seven lessons from three care websites we built on earning their trust.
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· 4 min read
One website for seven businesses: designing for a family of companies
Home care, an African market and restaurant, towing, car sales, a car wash and shipping, all under one family name. How we designed one website that sends every visitor to the right business in one step.
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