GhanaWear Shop
African Fashion Goes Digital
A vibrant e-commerce platform for African fashion. featuring traditional and contemporary clothing, fabric sales, and size customization with mobile money payments.
What We Were Up Against
GhanaWear needed to bring their physical fashion store online, with the unique challenge of selling both ready-to-wear and custom-tailored African clothing.
Key Pain Points
- Fashion products need high-quality imagery from multiple angles
- Custom sizing and tailoring options required special product configurations
- Fabric-by-the-yard products needed different measurement and pricing logic
- Mobile shoppers made up 80% of traffic. mobile-first was essential
- Returns policy for custom items needed clear communication
How We Solved It
We built a WooCommerce store with custom product types for ready-to-wear and tailored items, rich galleries, and a mobile-optimized shopping experience.
What We Built
- WooCommerce with variable products for size/color combinations
- Custom tailoring option with measurement guide and form
- High-quality product galleries with zoom and color swatching
- Mobile-first design with touch-friendly navigation and cart
- Paystack integration for cards and mobile money
- WhatsApp integration for order inquiries and custom requests
Measurable Impact
GhanaWear expanded from a single physical store to serving customers across Ghana and the diaspora online.
A Closer Look
Fashion Catalog
Fashion Catalog
Vibrant product displays with color variants and size options
Custom Tailoring
Custom Tailoring
Measurement guide and custom order configuration
Mobile Shopping
Mobile Shopping
Touch-optimized checkout with WhatsApp support
Technology Stack
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